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ART 1815 Brand and Identity Systems

This course stresses the development of a brand’s visual voice. Students will explore and develop brand identity involving multiple components (including logos, stationery, packaging, signage, product design) as integrated marketing systems. The course utilizes Adobe Apps such as Illustrator, Photoshop, and InDesign in the production of design projects. Transfer Credit: CSU.

Credits

3.00 Credits(s)

Prerequisite

Prerequisite: Successful completion in Art 1800 with a grade of 'C' or better; 32 hours lecture. (64 Outside of class hours); 48 hours lab (144 Total Student Learning hours) 3 Units

Distribution

Business, Arts, & Humanities

Advisories

Advisory: Successful completion of Art 1825 strongly recommended