Kinesiology Sport Management: Associate in Arts

Program Goals and Objectives

Program Mission

The Associate of Arts in Kinesiology: Sport Management program exists to positively impact the global sport industry through the insights generated by educating future leaders who are analytical, entrepreneurial, culturally intuitive, and socially responsible. We will advance our field and contribute to knowledge development around sport so that our students have transfer opportunities to universities upon completion of the degree as well introduce students to a growing profession throughout the country. Sport Management involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organization or department whose primary product or service is related to sport or physical activity. Available positions in the professional, amateur, collegiate and recreational sports such as Game Day or Event Coordinator, Athletic Director, Facility Operations Manager, Sports Marketer, Guests Relations Manager and Corporate Partnerships Manager, just to name a few. 

Program Goals

This program is designed to:

• Provide the necessary lower division management courses that will transfer successfully to a bachelor’s degree programs in Sports Management.
• Prepare professionals to serve the public in the areas of teaching, coaching, sport administration, wellness, leisure and recreation, sports marketing, and allied fields.
• Demonstrate necessary critical thinking and problem-solving skills to prepare the students in the industry
• Provide students with several career opportunities.

Program Objectives

The Associate of Arts in Kinesiology: Sport Management program has the following objectives that supports the overall program goals and mission.

• Produce students who are fully equipped to compete in a dynamic marketplace and/or continue their education at a university.
• Connect students with industry resources, enabling students to have role models of what a sport management career is and the economic value it provides
• Offer a diverse selection of course options to accommodate varied student interests and occupational pursuits.
• Acquire communication skills in order to optimally serve as a Sports Management professional.
• Prepare students to assume a variety of leadership roles and serve as productive managers, administrators, coaches, educators, and entrepreneurs.
• Prepare students to identify a target market and develop a sports marketing proposal
• Identify internal and external factors that shape sport in a culture and how sport can be used as a medium for integrating gender, race and religious interests.
• Familiarize students with professional ethics and learn the importance of developing personal and management values.

Program Learning Outcomes

• Develop adequate knowledge, competencies, and communication skills needed to be successful sport management professionals in a variety of settings.
• Evaluate the appropriate motivational skills, leadership skills, and fundamental business principles for producing a sporting event including skills in management, finance, economics, and marketing.
• Assess the role of sports in society within sociological, economic, and political contexts.
• Evaluate the social and ethical responsibilities within the sport industry.